SUMMARY OF QUALIFICATIONS:
User-focused designer able to translate image and spirit of company to all facets of e-communication. Strong understanding of branding, marketing and product identity. Powerful problem solver. Ability to organize and prioritize with proven ability to complete projects on schedule and within budget. Email campaign expertise. Excellent web development skills including HTML and CSS. Equally effective as member of team or individual contributor.
| Graphic Design | Photoshop, Illustrator, InDesign |
| Web Development | HTML, CSS, Dreamweaver |
| CMS | WordPress, CMS Made Simple |
| Email | Responsys, SilverPop, Constant Contact |
PROFESSIONAL EXPERIENCE:
SENIOR EMAIL MARKETING SPECIALIST2013 - 2019
J.Jill, Quincy, MA
Primary developer/QA for HTML email campaigns, including A/B testing. Responsible for complete testing and QA of email functionality, tracking and display across multiple devices using Litmus. Deployed email campaigns with multiple versions, including trigger emails using Responsys.
- Developed responsive HTML templates for email; documented strategies for successful responsive campaign implementation
- Implemented Moveable Ink technologies; created documentation and trained team
- Trained and mentored email associates
Note: Time encompasses 4 separate contracts: July-Aug, 2013, Feb-June, 2014, Dec 2014-Aug 2017, June 2018-Jan 2019.
SENIOR DESIGN CONSULTANT2017 - 2018
Lyn Evans, Wellesley, MA
Enhanced and extended branding and name recognition for women's boutique clothing stores. Designed all online, social media and print marketing materials.
- Designed and managed Shopify website
- Produced photography sessions: managed scheduling, staffing, locations and props
- Art director and designer for multi-page print mailers
- Managed email calendar; designed, developed and deployed email campaigns using Constant Contact
WEB DESIGNER/DEVELOPER2012 - 2017
Freelance & Contract, Medford, MA
Design and develop websites using standards-compliant HTML and CSS. Design, develop, test and deploy email campaigns using SilverPop and Aprimo. Design and develop social media pages and websites for small businesses. Create and present workshop on email HTML development.
Contract positions include: Web and email designer/developer at Planet Shoes.com; Email developer at Constant Contact; Web developer at Fidelity Investments.
Freelance clients include: International Conference on Advances in Canine and Feline Genomics,
Sage Consulting Services,
Leslie Lord Designs.
WEB SPECIALIST2005 - 2011
Tufts University Advancement Communications, Medford, MA
Designed and developed emails for fundraising, donor stewardship and alumni relations using Harris Connect and Constant Contact. Created Flash fundraising and volunteer recruitment appeals. Managed updating of giving and alumni web sites. Tracked web site traffic using Google Analytics.
- Initiated and managed user testing for online giving form; re-design resulted in 25% increase in number and amount of online gifts
- Produced podcasts for Office of Gift Planning: managed content creation, recording and editing schedule
- Redesigned web sites for medical and nutrition alumni; reorganized content, created wireframes, mockups and final designs
- Created system for timely and consistent content development for giving web site
- Project manager for giving web site redesign
FREELANCE WEB DESIGNER/DEVELOPER2002 - 2005
Medford, MA
Designed logos, web sites and support materials to create web presence
for companies in freelance and contractor capacities.
USER INTERFACE DESIGNER2001
Northern Light Technology, LLC Cambridge, MA
Designed and developed custom portals for industry partners that integrated licensed content, internal content and Northern Light search into a single application.
WEB DESIGNER1998 - 2000
Information Please Boston, MA
Determined look and feel for entire site. Handled ongoing design updates and incorporation of new content. Created original graphics and icons for feature articles on web sites.
ON-LINE INSTRUCTOR,Introduction to HTML1999 - 2000
Bellevue Community College Bellevue, WA
Provided feedback and information to augment existing lectures and assignments. Added “real world” perspective to academic setting. Supervised one teaching assistant.
EDUCATION:
- Certificate, Multi-media Authoring, Bellevue Community College, Bellevue, WA
- MFA, Drawing, University of Wisconsin, Milwaukee
- BA, Art, University of New Hampshire